When the Client is not the End User

Usually, the entire project from start to end is shaped upon the end user, to meet their current needs for when they move into the property as well as their future needs.  So, when the client is not the end user, i.e. is a property developer, and intends to sell the property on to a prospective home owner, what do they need to consider? Inspired Dwellings has put together some tips to help you.

What to Consider?

1. Keep it Neutral

Firstly, ask your AV specialist to keep the products specified for in the estimates simple and neutral to allow the end user to put their own stamp on the space.  A seamless blend of technology is important because they will find fresh and bright spaces without any clutter more appealing.  For example in-ceiling rather than floor standing speakers would be a sensible decision; Inspired Dwellings often include Bowers and Wilkins in-ceiling speakers within our estimates as they are hugely popular with our clients.  Further, a control system such as Control4 or Crestron will transform multiple systems into one manageable system and all the integrated technology can be stored out of sight in a centrally located hub within the property.

It is vital to not alienate the end user before they have even considered purchasing the property.  Perhaps do not inflict too much of your personal taste on the property – LED colour changing lights are not everyone’s cup of tea!

2. Location Location Location

The next thing to consider is the location of the property to determine the current way of living in that area.  Without researching the location and what the local people are like, you will not be able to tailor your development effectively to the correct target market.

For example, the needs of young professional couples are likely to be different to families.  They may want a multi-room audio system whilst a family may want the whole deal – a whole home control system – to simplify life whilst juggling work life and looking after the kids.  It will also help them control their energy usage.  At Inspired Dwellings we can integrate a control system with a lighting and heating system so that the client can easily put their house in ‘off mode’ when leaving for work or a weekend away to ensure everything is turned off.  And, if they are in a rush and forget to select this mode upon leaving the house, when they remember they can select it via an app on their iOS or android device.

3. Building for the Future

The third point to consider is the future; smart wiring and a good infrastructure is essential in accommodating future upgrades and expansion possibilities.  Building a future-ready property is a smart move as it will add market value to your property.  It will also allow the prospective home owner to gradually integrate more technology if wanted, and it seems this could be likely as 50% of UK consumers are planning to buy a connected home product in 2016 (CP Consulting Connected Home: UK Consumers’ Attitudes Report Oct 2015). 

Further, homebuyers are looking for properties that can support an enterprise grade network to in turn support multiple household members streaming media or music from their individual devices (Barclays Digital Home Report 2016).  This requires a great infrastructure.

For more information on the benefits of a good infrastructure, please read our other blog here.

4. Post-Project Completion

The last point to consider is what to do post project completion.  Presenting a photobook during the house viewing with lots of photos from throughout the property development process will show prospective buyers the work that has gone into it. 

Secondly, ask the sales/marketing team from the AV company to provide details and deliver a demo mode of the technology installed which can be shown during any house viewing.  It will show the prospective buyers just how simple the technology is to operate.  Inspired Dwellings recently did this for one of our completed projects Sussex New Build, where our client was a property developer.  The demo mode demonstrated the system to prospective buyers but also with the help of marketing materials, showed them how they could enhance the system in the future i.e. by further integrating other smart products or systems.

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